Work
Client Success Associate, Obviously
Digital Marketing Specialist, California Wealth Transitions
Digital Marketing Coordinator, Torani
- Build, execute, & internally manage influencer campaigns catered for brands across a variety of industries.
- Utilize media math to analyze data delivered from influencer campaigns & generate insightful, visually appealing reports.
- Plan, execute, & successfully meet KPI objectives stated on the SOW/proposal through strategic campaign management.
- Create valuable relationships with influencers to ensure a great experience with Obviously, ultimately reflecting the brands.
- Work with international creators to schedule photoshoots, focus group interviews, & other timely research sessions.
- Collaborate with Google on go-to-market research initiatives of their Notes tool by testing the product through mass content creation & study groups across global markets.
- Produce & present training tools to formally introduce an alternative method of communication, WhatsApp, as Obviously grows its multilingual & international presence.
Digital Marketing Coordinator, Torani
Digital Marketing Specialist, California Wealth Transitions
Digital Marketing Coordinator, Torani
- Actively remained informed on industry trends & news to ensure social media strategy & content ideation was relevant.
- Developed a strategic annual plan for content creation, influencer & ambassador partnerships, & budget management.
- Conducted primary & secondary research on new audience segments, competitors, & trends for strategy development.
- Copywrote bi-monthly blogs using seasonal & trending topics while gathering valuable keywords to maximize SEO.
- Collected & analyzed data from influencer & digital marketing campaigns to generate reports & present internally.
- Launched a brand ambassador program with bottom-funnel loyalty & advocacy goals for the purpose of brand exclusivity.
- Managed paid ads on Meta, Google, & Pinterest & conducted A/B testing with different audiences/creatives.
- Managed influencer programs through Find Your Influence including composing campaign briefs, generating targeted influencer lists, negotiating terms, coordinating communication, & approving content & copy to align with brand objectives.
Digital Marketing Specialist, California Wealth Transitions
Digital Marketing Specialist, California Wealth Transitions
Digital Marketing Specialist, California Wealth Transitions
- Operated email, social, & Google Ads campaigns with the goal of generating leads with a net worth of +$2.5 million.
- Built email drip campaigns with targeted content going to leads based on where they were generated (LinkedIn, Google Ads).
- Copywrote content using SEO strategy for blogs, email, website, informational brochures & sponsored ads.
- Utilized project management software, Asana, to create & schedule content calendar based on seasonality & current events.
- Design a sponsorship advertisement for A Day Of Authors event's program.
Marketing Manager, Inspirame Inc.
Marketing Communications Intern, Mixte Communications
Digital Marketing Specialist, California Wealth Transitions
- Collaborate with Product team to strategically identify branding guidelines for Inspirame & its product, Teco.
- Develop a go-to-market strategy to promote Teco to California community college students who plan to transfer.
- Present bi-weekly presentations to the team regarding marketing & media outreach initiatives.
Product Brand Intern, Dutch Bros Coffee
Marketing Communications Intern, Mixte Communications
Marketing Communications Intern, Mixte Communications
- Composed go-to-market strategies for new product lines & analyzed the feasibility of using regional campaigns nationally.
- Collected & analyzed post-campaign data to prepare for trimester recap presentations shared with the Marketing department.
- Developed CBA to identify an effective strategy to retire products to introduce new product lines with higher profit margins.
- Analyzed the effect of cannibalization within product categories when introducing new product lines.
- Collaborated interdependently with other departments on marketing assets to confirm that product objectives were being met.
- Conducted competitive market pricing research to analyze where the pricing of products stood next to competitors.
- Tracked performance of campaigns based on KPIs.
Marketing Communications Intern, Mixte Communications
Marketing Communications Intern, Mixte Communications
Marketing Communications Intern, Mixte Communications
- Participated in the process of rebranding RISE, including participating in the creative process of identifying a new logo.
- Connected with reporters for media coverage & arranged interviews with CEO on different news channels.
- Managed client’s project management software, Asana, & media design software, Canva.
Research Assistant Intern, Inspirame Inc.
Brand Ambassador, AMCI Global / GMR Marketing / Social Sampling
Brand Ambassador, AMCI Global / GMR Marketing / Social Sampling
- Recorded findings from academic institutions to incorporate into an online database.
- Collected and translated data into short code for programmers to implement to the platform.
- Presented data to supervisors in forms of charts and reports and filed documents & charts as instructed.
Brand Ambassador, AMCI Global / GMR Marketing / Social Sampling
Brand Ambassador, AMCI Global / GMR Marketing / Social Sampling
Brand Ambassador, AMCI Global / GMR Marketing / Social Sampling
- Represented different companies and educated shoppers about new offers and product lines.
- Engaged customers in activities and programs in order to expand brand awareness.
- Supported brand & marketing initiatives by having knowledge about the products that were being promoted for different events.
Volunteer
Social Media Volunteer, Oakland Serves
- Develop social marketing strategy for 3 platforms.
- Create, schedule & publish content for the purpose of recruitment & social outreach to investors.